At TrustSpot, our goal is to ensure customers can share their memorable and authentic experiences with your brand. A few years ago we introduced the ability to capture these experiences with Photos and through our Instagram Curation feature. Today, we're introducing the next chapter in our visual marketing platform with Videos.
With Videos, your customers can now showcase the value of your products to potential buyers throughout your site. Getting started with Video Collection only takes a few minutes. We look forward to seeing all of the great content you collect.
How to Enable
You can enable Video Reviews by going to: Product Reviews > Automatic Email Settings > Other Settings, and select the checkbox for "Allow customers to upload videos alongside their review."
Once enabled, the photo upload area will now update to include language around sharing a video.
The Photo Carousel & Gallery have been updated to fully support videos. Simply select the checkbox "Show Review Videos" , and copy the new code to your site, and you're all set. As new videos are published, they will automatically appear within these display areas.
Moderate Video Content
When a customer uploads a video with their review, we will notify you via email with our new Video Notification. Within the moderation area, you will see the Video below the review (similar to Photos). By default, Videos are not published automatically which means you will simply need to click the "Publish" button, and you're all set.
Reward Customers with Video Coupons
With the introduction of videos, we are also updating our coupon system to allow for Video Coupons. Similar to Photos, when a customer uploads a video with a review - we will send them a coupon for doing so.
How to create a Video Coupon
Within Marketing > Coupons, select "Write a Review & uploading a video" to create this coupon. Next, be sure to update the thank you email for videos by going to Marketing > Thank you email.
Customize the Product Label for Reviews
Since TrustSpot's review platform is utilized by companies in various industries outside of eCommerce, we wanted to ensure that the term "Product Reviews" could be customized to match their business. For example, if you're a Mortgage company it would make more sense to show this label as "Loan Officer Reviews" instead of "Product Reviews".
You now have the ability to customize:
Products Label (singular): Product
Products Label (plural): Products
Product Reviews phrase: Product Reviews
Top Rated Products phrase: Top Rated Products
How to customize the Product Label
Within Account Settings (top right), click the General tab and scroll down to "Advanced Personalization". You will now see 4 text fields as indicated above, which you can customize.
Optimizations & Performance Improvements
For the February release, we focused on making improvements to the platform based on feedback collected from customers throughout the month. All related items are defined below:
Added the ability to create a Syndication ID from the Product create / edit screen.
Added the ability to see a review breakdown from the Google Shopping page.
[Performance Improvement] - Improved speed for large catalogs for the Product Groups page.
CSS fixes for Slide Tab.
Fixed issue with email notifications with custom domain.
Coming Soon for March
With the introduction of Videos today, we will continue to create new ways for customers to share their authentic experiences with your brand including from social media. We also believe that integrations into complimentary services such as Loyalty & Rewards, Email Marketing and Notifications, will allow prospective buyers & loyal customers to better interact with your brand. We're excited about all of the new integrations and platform updates for March.