Google has notified and confirmed today that the Google Seller Ratings program is getting a change, one in which negatively affects small businesses and independent retailers..
Google has made the decision to raise the minimum required number of reviews from 30 to 150 for the previous 12 months. This means that if you currently own a small business or online retailer and have less than 150 reviews in a 12 month period, you will no longer be able to show star ratings in your adword campaigns.
I am saddened by the news today, since in my mind this forces out a lot of independent / small businesses from displaying reviews in their adword campaigns, which have no doubt been contributing to their sales. At TrustSpot, we champion small businesses, and do our best to build out features and services to help them grow. We know the importance of the small business ecosystem, since it drives local economies and is one of the largest sectors for new job creation.